Top officers eagerly share the latest scoop on their business strategies at company meetings or conferences. Unfortunately, those meetings usually do not involve all critical employees and with busy schedules occur all too infrequently. Yet those messages may be of vital importance to a much wider audience within the company. And there’s nothing more powerful than seeing and hearing about corporate strategy directly from those who are making it!

Sun Microsystems is taking advantage of WMS’ speedy turnaround with Sun’s four-day intensive "Boot Camps" held several times a year. Sun executives at these conferences give "need-to-know" presentations on the latest marketing, strategy, and corporate direction. This information is so fresh and valuable that Sun wanted a method to capture these key executives on the fly at each Boot Camp and then repackage them for other uses.

That’s where WMS comes in. Of course it’s easy enough to videotape the presentations. But to put in the hands of participants a CD of the Boot Camp at its close? And not just raw footage, but edited to bring out the highlights and make the best use of viewers’ limited time.

These CD’s have proved their cost-effectiveness in many ways. They’ve been shown at other Boot Camps around the country. Besides widening the audience, this action also reduces travel costs and wear-and-tear on the presenters themselves. The content on just one presentation was considered so critical that it was immediately put on Sun’s Intranet. In addition, Jim Hardie, Sun University program manager, has built lesson plans tailored to the edited presentations.