April 2002 Newsletter
555 Bryant Street #361 * Palo Alto, California 94301 * 800/487-1073

With Director

Without Director
  • Well-planned production
  • Unplanned production
    (Assumes shooter knows what to do.)
  • Optimized camera angles
  • On-the-fly camera work
    (Shooters only capture what client tells them.)
  • On-camera talent maximized for performance and delivery
  • On-camera talent amateurish
    (No coaching results in talent appearing nervous and/or lacking personality.)
  • All segments captured
  • Segments potentially left out
  • Production streamlined for efficiency and time
  • Shooting takes longer
    (Because unfamiliar with production process, client takes longer to set up shots and scenes.)
  • Post-production completed handled
  • Client reviews raw footage
    (This process may take several hours or days.)
  • Client logs footage
    (Wastes more client time.)
  • Unclear instructions to editor
    (Specifications left to editor to interpret.
  • 1st draft video complete
  • 1st draft video incomplete
  • Client reviews 1st draft
    (An unplanned script can make 1st draft an unpleasant surprise.)
  • Client compiles list of changes
    (Client must review original footage and compare to edited version to figure out how to achieve what's desired.)
  • Clarified instructions to editor

  • Re-editing for minor changes
  • Substantial re-editing
  • Client reviews 2nd draft
  • Re-shooting of missing material
    (Client-directed projects often require an additional round of changes, including re-shooting.)
  • Client re-logs new material
  • Re-edit for 3rd draft
  • Final review
  • Final review