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Partnering with Second Harvest Food Bank, Ballet
San Jose Silicon Valley is boosting its visibility through
a series of video public service announcements produced by
Wohlmut Media Services. The heart-warming plea for food donations
features characters from the Ballet's production of "The
Nutcracker." The series comprises four spots of 30 and
60 seconds in English and Spanish.
Production
presented some challenges. For one thing, all spots were
shot on location at the Food
Bank's warehouse. Typical of a working warehouse, there
was a lot of wild noise and environmental issues to contend
with. Yet the WMS team managed to finish
production in half the time allotted, thanks in part
to director talent and diplomacy.
In
addition, the Spanish versions had to match the exact length
of the English versions. So WMS cleverly cut
some lines from the Spanish scripts without altering the
message.
The
value-add extended to creative as well. To overcome the
drab locale, DP Jim Detro manipulated the lighting
to include welcome splashes of color. And it was
director Tom Wohlmut's idea to get the Mouse
King's army to squeak like mice. The result was a
subtle audio background that makes the spots even more compelling
to watch.
Ballet
publicist Lee Kopp said of the production, "From top-to-bottom,
this has been one of the most exciting cooperative efforts
I have ever been a part of."
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"I
expected a full-day shoot, but was happily surprised
when the amazing WMS team smoothly wrapped it up in
only half a day! Director Tom Wohlmut and DP Jim Detro
work together so well it's like they talk in shorthand
to each other. They trust themselves to get the job
done right with a minimum of wear-and-tear on the
talent and client."
-- Lee Kopp
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