DVD boasts sharper, cleaner, and more realistic video and much better sound. DVD has twice the resolution of VHS and performance is better than VHS.

This spells really good news for those whose product or service must project the very highest standards. An analogy from the print medium is that it's like going from dull, rough paper to smooth, glossy paper to make images really "pop" and showcase the content.

And the benefits of DVD don't end there. Think of DVD as an electronic magazine. Because of its random access capability, your audience can pick and choose what to view from up to eight hours of content. A DVD's menu is very much like a magazine's table of contents. No longer must viewers watch a complete video end-to-end to access what they're most interested in. Subtitles, turned on or off and in different languages, are another great benefit of DVD.

Many companies are taking advantage of these superior benefits. Existing content previously developed can have new life adapted into the new DVD medium. How? Laptops these days are manufactured with a DVD drive built-in. So viewers can watch your high-quality program virtually anywhere!